That’s why considering mainly Twitter volume of conversations could be an interesting metrics for Social TV, even if not the only one.
In my opinion the best examples in this area are represented by Bluefin Labs and Trendrr activities.
Bluefin Labs is a MIT Media Lab startup founded by Deb Roy. They realized and recently launched a custom product called Signals Brand Edition which aims to measures the Social Media impact of TV ads, along with Signals Networks Edition which simply measures the Social media impact of a show based on the analysis of conversations and engagement around it.
Their analytics and KPI demonstrated to be so important that could also “save” a Fox Sports marketing campaign. They usually combine sentiment analysis, topics analysis, volume KPIs (such as impressions generated and total of conversations) to evaluate performances.
Trendrr focuses more on the reputation and awareness of TV shows by identifying the moist trended and discussed programmes. It is really interesting that Trendrr takes in count activities produced on: Twitter, Facebook, GetGlue, Miso and Viggle. As Bluefin Labs does, Trendrr offers a customer solution with complete analytics and insights.
Other websites – such as Mashable and Social TV Guide – publish periodical charts about the most buzzed TV shows.
Using the correct metrics to identifying them could lead to the creation of better tools and applications to collect and “re-use” these conversations creating a concrete value for networks.
I think there’s lot more to say about it.