TOK.tv announced the launch of the official Real Madrid app into China. As a long-standing partner of Real Madrid, our sports social network company developed the feature-rich app and will market our innovative social capabilities to millions of Real Madrid fans in China.
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Chinese fans can now get all the latest Real Madrid news at their fingertips. Fans can follow a match, see game stats in the match area, get standings and fixtures, and see squad data. Thanks to the integration of the TOK.tv Social Button, fans can talk to their friends while watching the match on TV, share their passion for Real Madrid with chats, Santiago Bernabeu cheers, and social selfies, to live the emotion of following their team together.
According to the Sport-Market survey, the Real Madrid Football Club has over 110 million fans in China, of which more than 80 million are loyal fans. The Chinese version of the app will not only reinforce Real Madrid’s status as an international club, but will also attract larger legions of fans.
“We are very excited to launch the official Real Madrid app in China. Football is exploding in this country, and there is an incredible opportunity to monetize the fast-growing fan base. This launch represents just our first step in our very focused China strategy, with much more to come soon”, said TOK.tv’s CEO Fabrizio Capobianco.
TOK.tv counts among its shareholders Chinese investors TEEC and Heyi Capital. The Real Madrid app represents the first launch of a TOK.tv powered application in China. An aggressive rollout in the next few months will see the release of Chinese official apps for multiple European football clubs, and the integration of the TOK.tv Social Button with Chinese Super League team applications, thanks to the newly formed partnership with Kingworld.