#TOKtvDigest: #TOKFootball reviews, Akamai and Facebook as TV driver
Great week for TOK Football!
After testing the app with our CEO Fabrizio Capobianco and me during Ravens @ Patriots, Chuck Parker - from 2nd Screen Society - wrote this great review: Taking Social to the next level - TOK Football. As he said, "nothing replaces live conversation as well as the conversation itself".
We talked with Chuck about the evolution of Second Screen for our #TOKinterviews series, during which we focused on monetization issues and market growth.
It looks like the main question remains the same: is second screen an opportunity?
In this sense, Akamai made its move and this week it became part of the game.
In the next weeks we are going to interview them: if you have any question, please don't hesitate to write it down in comments.
The Facebook-Twitter war for engaging people during TV shows, has now a new front.
A Nielsen survey demonstrated that Facebook's influence on TV watching decision making is triple than Twitter's one.
It seems to confirm that Twitter is more adapt for real time conversation when YET watching a show.
On the sport front, ESPN and Pac-12 started to embed video highlights on Twitter thanks to Ooyala's Twitter Video Card.
This sounds like the perfect way to follow games highlights without leaving Twitter conversation streams.
This week, TweetTV (Social TV Guide) launched mobile HTML5 apps. The idea is that they work across different devices, making scalabilty their strenght.
Will it be enough to increase engagement?
On your way to Super Bowl? Get ready for February 3rd and download TOK Football now!