Twitter to play an active role in audiovisual production
While events such as Olymic games and Curiosity landing on mars, monopolize the Twitter stream and comments of hundreds of viewers, there is a single question to be answered: can Twitter be a player in audiovisual production, or it is condemned to be a place to interact with actors, movies etc. and collect tweets around them?
But how can Twitter assume an active role?
Here is the before-holiday-story of this Summer.
Some weeks ago - as reported by ADWeek - the news of Twitter and MTV being partners to produce a series, constructed via Twitter and streamed on it, woke up those of us waiting for Twitter to play a significant role.
What does this mean?
Twitter could dedicate a page to the show, and offer the streaming and the advertising connected to it.
This would disclose a new and interesting potential of the platform, that could be adapted, for example, for sport events.
I guess the Olympic experience could give some new ideas to Twitter and more sense to its connection with TV shows.
This should be the natural evolution Twitter: let's see what happens after Summer.