What's new about Social TV and TOK Football

Written on 28 November 2012
By: Emanuela Zaccone

As you maybe noticed following us on Facebook and/or Twitter, a lot of things happened during last weeks.

As anticipated some weeks ago, we are working on TOK Football. In case you missed them, here are the first two screenshots of the app:

What do you think? They look cool right?

In general, there have been a lot of news in Social TV ecosystem.

The biggest news is that Viggle acquired GetGlue for cash and stock. Using the stock price of the day before the acquisition, the valuation of GetGlue was $83M. With the price of today ($1.75 per share, up 45% since the acquisition), the valuation would be $110M. Not bad.

As Viggle - specialized in audience loyalty reward (measured through audio synch) - declared, GetGlue was a threat to them, being one of its main competitors on the market. On the other side, it will be interesting to understand how this will change GetGlue's business model and characteristics.

Talking about devices, Hulu Plus arrived on Nintendo Wii U, while Microsoft will probably launch Xbox TV in 2013.
Game consoles aim to be even more entertaining, becoming the center of family TV experience.

Last, but not least, we love Social TV metrics (we opened this blog talking about this topic). That is why we followed with interest the acquisition of Social TV Guide made by Nielsen's NM Incite, aimed to improve the Social Media Analytics' services offered by NM.
Social TV analytics can make a concrete change in business, and - as explained by Michael Wolf on Forbes - offer interesting insights about brand affinity and engagement.
there is also who, like Fizziology, is working on sentiment and TV contents.

If, as someone wrote,  "social television will become the norm", we can then perfectly understand all the relevant changes occured in 2012 and perfectly summed by The Guardian and through this Trendrr's infographic.

We want to be part of this change and we are working hard to do it.

If you want to catch up on what we have already done, try TOK Baseball or see the demo here.

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